by Craig Crowden
The Cup is ours for the taking.
Our lads are bent on brand building as
we row into the hearts of the world
heading for our colony of Vinland.
Our lads are bent on brand building as
we sail from a Fiord clad in Viking garb.
Heading for our colony of Vinland,
we score iconic team photos.
We sail from a Fiord clad in Viking garb
striking fear into football defenses,
we score iconic team goals
charming even those we sack.
Striking fear into football defenses,
we show Brazil a beautiful game
charming even those we sack,
turning vanquished foes into fans.
We showed Brazil a beautiful game.
We gave England all it could take
turning victorious foes into fans
Off we row home to a parade.
We gave England all it could take
leaving with class and respect.
Off we row home to a parade
while cleverly conquering Instagram.
Leaving with class and respect,
we row into the hearts of the world
while cleverly conquering Instagram.
The Cup is ours for the taking!
*
We row back home to
one hundred-fifty thousand
Norse fans—triumphant!
Hidden in Haaland’s raccoon
lies the heart of the World Cup.
Craig Cowden: As a Norwegian and a fan of the beautiful game, I was very excited when Norway made the World Cup field. Then they put on a master class in marketing starting with an extraordinary photo shoot from a Fjord in Norway. They backed this up with outstanding play reaching the quarterfinals earning respect across the world. They did it with class and lots of fun. I am very proud to be Norwegian.
